CALL:
‘Companies must be transparent when content has been created using AI, particularly if AI-generated influencers are appearing,’ a consumer group said
The Guardian
Brands promoting their products online are quietly deploying artificial intelligence (AI)-generated influencers on social media, an investigation has found, prompting calls for greater transparency. The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. The Guardian has also found that some content creators making AI influencer content are being asked to sign non-disclosure agreements (NDAs), so they cannot talk about their work.
The letters AI (artificial intelligence) and a miniature robot hand are pictured on June 23, 2023.
