Erik Spooner has joined data and AI software company Quantexa as Global Head of Brand & Creative.

A professor at Pratt Institute with expertise in brand transformation, he has led in-house teams as a Creative Director at the Marketing Experience company Quad, and prior to that, at Ad Age.

For both, he shaped their visual and verbal identities, including for Ad Age’s acclaimed rebrand.

His other roles have included leading creative for content agency Nomad Editions, and for major US media brands.