NowThis has named Erik Yates Vice President, Brand Partnerships. Yates built his career driving revenue for iconic media brands, with senior roles at Complex, Fast Company, Billboard, Rolling Stone, and Entertainment Weekly. Most recently at Complex NTWRK, he built multi-million-dollar partnerships spanning content, creators, commerce, and live experiences across retail, finance, and consumer brands. He now brings that command of Gen Z and Millennial audiences to NowThis.
Erik Yates - Ad Age
NowThis has named Erik Yates Vice President, Brand Partnerships. Yates built his career driving revenue for iconic media brands, with senior roles at Complex, Fast Company, Billboard, Rolling Stone, and Entertainment Weekly. Most recently at Complex NTWRK, he built multi-million-dollar partnerships spanning content, creators, commerce, and live experiences across retail, finance, and consumer brands. He now brings that command of Gen Z and Millennial audiences to NowThis.
67 words~1 min read
