As the creator economy has grown, influencers and content creators have monetized their platforms by launching brands, to varying degrees of success. Now, they’re adding C-suite roles to their resumes. That includes Nadya Okamoto. On Thursday, the TikToker and co-founder of the menstrual-care brand August, was announced as the co-founder and chief marketing officer of the social meet-up app Pie.
Okamoto said she first connected with Pie founder Andy Dunn when he invested in August. She began using Pie as a member of its creator network to organize meet-ups for her Zoomie’s run club when the app launched in New York City in 2026.
“I was searching for a better community organizing tool that didn’t require me to, sort of, puzzle-piece [together] six different apps for different communication lines and functions,” said Okamoto. “I started using Pie and became a super user of it, and just had a lot of ideas on how the product could grow and scale — and how it could grow in New York, too, which was a relatively new market for Pie.”
Dunn, who co-founded the menswear brand Bonobos in 2007 before selling it to Walmart in 2017 for $310 million, founded Pie in 2020. He raised $11.5 million in Series A funding for Pie in September 2024, including backing from Twitter co-founder Ev William. While emerging social platforms like Thursday and Strava may focus on specific events like dating and fitness, Dunn aims for Pie to be both vertical- and category-agnostic, and act as a one-stop shop for finding events and connecting with locals.
