Coinbase just did something no major crypto exchange has done before: it launched an AI financial advisor that’s actually registered with the SEC.
Coinbase Advisor, unveiled during the company’s quarterly System Update on June 16, is a chat-based AI tool that provides personalized investment guidance across multiple asset classes. The AI is backed by Coinbase Advisors, LLC, which holds dual registration as both an SEC Registered Investment Adviser and a CFTC Commodity Trading Adviser.
How it works
The tool is initially available to Coinbase One subscribers in the US at no additional cost during its beta period. It covers spot cryptocurrencies, equities, derivatives, and USDC lending, all through a conversational interface that operates around the clock.
Here’s the thing that separates this from a glorified chatbot: the AI can offer tailored, context-aware advice based on a user’s portfolio and goals. But it operates on a non-discretionary model, meaning it can suggest trades but can’t execute them without explicit user approval.
