Coinbase used its latest "System Update" on Tuesday to push deep into territory long held by retail brokerages, rolling out an SEC-registered AI investment advisor, stock and ETF trading on its professional platform, and options markets for both equities and crypto. The bundle moves the exchange's competitive frame from Binance and Kraken toward Robinhood, Schwab, and Interactive Brokers.
The package, outlined Tuesday in a blog post from the company, frames the strategy as building "the Everything Exchange." CEO Brian Armstrong's team itemized a wave of new and forthcoming features that include Coinbase Advisor, an AI-powered tool registered with the SEC, CFTC and NFA; pre-IPO perpetual futures via Coinbase Bermuda; real-world-asset perps tied to thematic equity baskets; and a planned unified global liquidity pool merging the company's US spot exchange, international derivatives venues, and Deribit.
Several pieces are available now. Coinbase Advisor, the AI investing tool, is rolling out first to Coinbase One subscribers in the United States. Existing stock portfolios can be transferred in from outside brokerages, and equities trading is now exposed inside Coinbase Advanced with zero commissions, fractional shares, TradingView charting, and rewards of up to 3.5% on idle USDC balances.
