Crypto exchange Coinbase has unveiled a litany of new products, tools, and offerings as part of its latest corporate "System Update," as it looks to become the go-to app for crypto, stocks, options, perps, prediction markets, token launches, and "intelligent financial services."
This includes updates to its Coinbase One Card, including a 5% Bitcoin reward on trips booked through its new Travel Portal, as well as an SEC-registered, AI-powered investment advisory system integrated with its main exchange.
It also includes updates to its stock and options trading offerings, like new thematic and pre-IPO perpetual futures, as well as infrastructure updates like unified global liquidity and improvements to the Coinbase Developer Platform.
"So far as we've rolled out these ‘Everything Exchange’ products our customers are loving them," Head of Consumer & Business Products at Coinbase Max Branzburg told The Block in an interview. "When you listen to your customers and they tell you what they want and you deliver what they want, good things happen."
While Coinbase has successfully staked out the term “Everything Exchange” to describe its ambitious approach to expanding beyond its core crypto trading business, it is far from the only crypto-native firm to branch out. Rivals like Kraken, OKX, and Binance have also rapidly grown their equities and derivatives platforms, as well as new offerings like pre-IPO trading. Earlier Tuesday, Coinbase said it would launch “the first real, 1:1 backed tokenized stocks” of U.S. companies.
