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Coinbase

is making its biggest push yet to reposition itself as a mainstream trading and financial platform, moving beyond crypto and into the broader retail investing stack as competitors show there’s real money in always-on engagement products.

The digital asset exchange announced Wednesday that it’s rolling out a major slate of new products designed to turn Coinbase into a one-stop financial app, expanding into stocks, more advanced trading, and prediction markets, while doubling down on its on-chain ecosystem and new tools for businesses, developers, and automated financial guidance.

While many of these offerings have been telegraphed for months, Coinbase says the products are now built, and ready to go.