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Kristin Cavallari is moving in on the “gym bro” aisle with the launch of her latest business venture, Fizzen.
Available now exclusively at Target, Fizzen is Cavallari’s new canned protein beverage line cofounded with talent venture studio VO/D and infused with bovine collagen peptides, B12, vitamin C, zinc and real fruit juice. With eight grams of clean protein packed into each can and zero grams of sugar, the sparkling beverage — made in Fruit Punch, Strawberry Lemon and Peach Mango four-packs — works as a grab-and-go energizer without the chalky texture of pre-workout or a post-caffeine crash.
Kristin Cavallari for the launch of Fizzen.
Speaking with WWD ahead of the Thursday launch, Cavallari said it was time to bring another female-founded brand into the male-dominated space, as well as offer a functional, clean alternative to all the fitness shakes out there.
