The company announced its newest product on Tuesday at a company event in Las Vegas.
Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
BY MARCO QUIROZ-GUTIERREZ
January 30, 2025
Starbucks is so desperate for sales it’s pulling out the big guns—the pumpkin spice latte—earlier than ever before
BY DANIELA SIRTORI AND BLOOMBERG
Protein lattes and cold foam will roll out in U.S. and Canada stores starting Sept. 29, the company announced this week.
CEO Brian Niccol said Starbucks has been working closely with employees to develop new food and drink items that can be prepared…
The coffee chain is trying to appeal to customers who want to add more protein to their diets.
"The excitement for our merchandise exceeded even our biggest expectations," Starbucks said in a statement to Fortune.
Wesley Batista says GLP-1 drugs could be fueling the protein-diet fad.
Chains like Starbucks are adding protein-packed options, while Chick-fil-A and Panda Express are highlighting existing menu items…
