MOSCOW, June 17. /TASS/. Animaccord, the creator of one of the world’s most popular children’s shows, is set to launch a new animation project, titled Masha and Three Bears, the animation studio announced on its social media.
"The international entertainment company Animaccord is presenting a new animation series inspired by intercultural folklore narratives, titled Masha and Three Bears," the announcement reads.
Apart from Masha herself, the project, a new spin-off in the Masha franchise, will feature three adult bears, each representing a unique approach to parenting. The main character’s appearance is designed to make her popular among today’s children by presenting her as their peer, the creators say.
"Masha and Three Bears is a comedy based on the characters’ behavior that centers on the relationship between a freedom-loving child and three parenting styles, as the three bears’ love and care for the little girl ultimately erase their differences," Animaccord quoted its commercial director Magdalena Veremyuk as saying in the post. According to her, the project also lays the groundwork for partnerships in licensing, retail and brand collaborations. Veremyuk will present the project at Licensing Expo 2026 in Las Vegas.
