Beloved British animated characters The Wombles are set to enchant a new generation following a consolidation of the brand’s intellectual property rights and the appointment of The Blair Partnership as its exclusive global representative.
Created by Elizabeth Beresford in the 1960s, The Wombles are fictional furry critters with an eco-driven mission who live in burrows where they collect and recycle trash. Although the prescient children’s author focused primarily on the British branch of The Wombles, who famously live on London’s Wimbledon Common, there are Wombles in every country across the globe, according to Beresford’s stories.
As well as Beresford’s book series, the cuddly creatures were most famously depicted in BBC stop-motion series “The Wombles,” which ran for two seasons in the 1970s and originated the brand’s iconic theme tune. A further three seasons and a trio of one-off specials appeared in the 1990s via a Canadian animated company that was later acquired by WildBrain.
With the varying rights now consolidated into a single ownership structure with worldwide protection, The Wombles are set for a new content slate and international development of the franchise, ranging from licensing and gaming to publishing and live experiences aimed at both nostalgic fans and new family audiences.
