Wednesday, June 17th, 2026 – 8:09 am
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It’s a bird; it’s a plane; it’s a network of travel media networks.
On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA. (That’s how it’s branded, and Marriott refers to it as “Riot Media”).
The news is primarily a go-to-market push and reconfiguration of existing partnerships within a network of networks as opposed to a net-new set of tools or functionalities.
