Salesforce just set a record nobody on its board wanted. The enterprise software giant’s stock has fallen for its longest consecutive stretch ever, driven by growing investor unease over its aggressive push into AI, and specifically, its latest multi-billion-dollar acquisition.
The company announced on June 15 that it would acquire Fin, an AI customer service platform, for approximately $3.6 billion. Instead of cheering the deal, the market punished CRM shares, extending a brutal losing streak that has seen the stock drop roughly 33-37% year-to-date through mid-June 2026.
The Fin deal and why Wall Street isn’t buying it
Fin builds AI that handles complex customer queries across multiple channels, with reportedly high autonomous resolution rates. The deal is expected to close in Q4 of fiscal 2027, pending regulatory approvals.
Salesforce built an empire on subscriptions. Companies pay per seat, per user, per month. That model has generated massive recurring revenue for two decades. AI agents that autonomously resolve customer issues don’t need seats. They don’t need licenses. They could, in theory, reduce the number of human users a company needs on the Salesforce platform.
