On Monday, Peacock will debut original shows unlike anything the NBCUniversal-owned streaming platform has ever launched before… vertical microdramas, brought to you by Bravo.
The unscripted vertical series, called Campus Confidential, is part of a major mobile content push by Peacock, which is leaning into vertical video and made-for-phone experiences as it tries to carve out more engagement from loyal users.
“We’re trying to give people reasons to open up our app every single day, and we know the value of one incremental hour per user per month, we know the value of a user who spends one more day on our platform,” says Matt Strauss, the chairman of NBCUniversal Media Group, in an interview with The Hollywood Reporter. “We’re being very surgical, identifying the fandoms that we believe we can super serve, and how do we drive and generate more of that share of time by ensuring that we are the absolute best destination for these fans to want to spend more of their video calories on Peacock.”
The result has been a slew of experiments and bets: Live vertical sports content from the NBA and FIFA World Cup, clips, mobile games like Law & Order and Jeopardy! Today, and Shop What Happens, a vertical live series with click-to-buy capabilities. And yes, that original programming, starting with those Bravo microdramas.
