Disney and Netflix are growing TikTok-style feeds. NBCUniversal is making microdramas.
Illustration: Brendan Lynch/Axios. Stock: Getty Images
Streaming companies are betting that smaller can be bigger as they invest in shorter videos.
Why it matters: Short-form video is becoming a critical tool for media companies looking to reach younger audiences and attract viewers to their streaming services.
Axios Media Inc., 2026
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Netflix is seeking to win over younger audiences with shareable moments.
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Studios are embracing short-form video while platforms push into premium content.
To expand margins and compete with Netflix, traditional media companies are looking to streamline their services and bundle them.
Even Netflix recognizes the growth limitations of a business built solely on streaming revenue.
