Netflix is seeking to win over younger audiences with shareable moments.
Illustration: Sarah Grillo/Axios
Streamers are eyeing splashy in-person experiences to court younger demographics who crave stronger connections with their favorite shows and platforms.
Why it matters: For years, streaming services poured money into digital customer acquisition. But in a saturated and maturing U.S. market, they're stepping outside the screen.
Axios Media Inc., 2026
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