Spotify, Google Pixel and P&G have launched short, recurring video series.
Illustration: Axios Visuals
Brands are experimenting with short, serialized video series to make advertising feel more like entertainment that people choose to watch.
Why it matters: Marketers are aiming to build familiarity and loyalty and not just quick impressions on social media.
Axios Media Inc., 2026
Disney and Netflix are growing TikTok-style feeds. NBCUniversal is making microdramas.
Prince Street Pizza is boosting brand awareness with its "Delivering Happiness" online talk show, hosted by actor Nick Turturro.
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
Netflix is bringing 2- to 20-minute videos to its platform through new partnerships with digital publishers, including Rolling…
Short, serialized videos are capturing more attention in the U.S.
Marketers have known this for a while. What’s changed is hope some of them are responding. They’re moving from posts to…
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
