NBCUniversal and YouTube are teaming up to bring some more traditional media and sports content to the online video platform. The two companies announced a multiyear partnership Monday that will give millions of eligible YouTube Premium subscribers in the U.S. access to Peacock’s ad-supported tier beginning in early 2027. Under the deal, Premium subscribers will be able to watch Peacock programming right on YouTube. The move is being framed as a win-win for both sides. Peacock will get more eyeballs on shows like Law & Order: SVU, Saturday Night Live, The Traitors, and Love Island USA, along with its live sports coverage. YouTube, meanwhile, gets more premium entertainment options on its platform. YouTube Premium is the video site’s $15.99-a-month subscription service that lets subscribers watch regular YouTube videos without ads. It also includes video downloads, access to YouTube Music Premium, and background play, which allows videos to keep playing while users open another app or turn off their device’s screen.
The addition of Peacock will give subscribers access to a major streaming service, although Peacock programming will still include ads. YouTube said last year that YouTube Music and Premium had reached 125 million subscribers worldwide. While the Peacock bundle will only be available to U.S. subscribers, it could still give the streaming service a major boost.
