YouTube appears poised to turn its YouTube Premium subscription product into a new bundler of entertainment.
On Monday, YouTube and NBCUniversal announced a new deal that will see Peacock Premium included with the $15.99 per month YouTube Premium service beginning early next year, potentially bringing millions of new subscribers and viewers to the service by leveraging YouTube’s platform.
The deal brings a slew of premium content to the YouTube Premium subscription, including live sports like the NFL, NBA and MLB and entertainment like Law & Order, Saturday Night Live and Love Island. It also has the potential to dramatically scale Peacock, which remains smaller than many of its streaming competitors.
Peacock has 48 million subscribers, while YouTube Premium and YouTube Music have a combined 125 million subscribers, though they don’t break out how many each of those offerings have.
The agreement, which expands on the deal the company inked with YouTube parent company Google last year, will also extend the entertainment company’s programming deal with YouTube TV, while bringing some of YouTube’s offerings to Comcast Xfinity and Xumo platforms.
