News

The streaming service joins a wave of platforms turning to bundles to boost reach.

by Saleah Blancaflor July 28 2026

NBCUniversal is bringing Peacock content to YouTube Premium, a sign that streaming services are merging to offset rising pricing and subscriber fatigue.

While YouTube previously offered Peacock content for an added cost, this deal brings Peacock to existing YouTube Premium subscribers. The multiyear agreement marks the largest wholesale distribution partnership for Peacock, NBCUniversal reports.