NBCUniversal is betting you’ll want to watch what happens when it launches “Shop What Happens,” a new Peacock series with a heavy dose of Bravo and just a hint of what may lie in TV’s future.
The program looks a lot like an “after show,” one of those talk-fests in which the stars of the program you just watched (and maybe some high-profile fans) gather to discuss the ins and outs of the previous hour. When this “Shop” opens, however, it will feature host Daryn Carp in ten-minute conversations with popular Bravo figures such as Cynthia Bailey, Ariana Biermann, Lindsay Hubbard, Michelle Saniei, and Nia Sanchez. Between the dish and some games, however, there is also time to talk about things that people might buy — in this particular case, goods from retailing giant Target.
“There are going to be QR codes on the screen,” says Carp, speaking alongside Hubbard in a tiny studio in the same downtown New York building from which Bravo’s flagship “Watch What Happens Live” originates. “We want to make it just like Bravo. We want to make it as easy to digest as possible.”
The five-episode series will surface Sundays starting June 14 on Peacock, YouTube and TikTok and via clips on Instagram. On Peacock’s mobile app and TikTok, content is served in a vertical video format, and the QR codes help viewers shop directly from Peacock on traditional TV screens, while text-to-shop and click-to-shop technology give the chance to shop the featured Target items they see across the Peacock mobile app, YouTube, TikTok and Instagram.
