The New America

Vita Coco Gulps Up 52% Rally As Coconut Water Demand Booms, Eyes $125 Billion Market

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The FIFA World Cup 2026 finally kicked off this week, with 5.8 billion fans expected to tune in to the expanded 104-match tournament. While many soccer stars rehydrate with Gatorade or water, U.S. Men's National Team standout Weston McKennie turns to Vita Coco. Shares of the coconut water producer have rallied more than 50% this year as the alternative beverage…