The company’s CEO and CFO agreed hydration breaks were a ‘great opportunity’ to make Coca-Cola brands ‘shine.’
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The company’s CEO and CFO agreed hydration breaks were a ‘great opportunity’ to make Coca-Cola brands ‘shine.’
by Julia Walker July 28 2026
Coca-Cola — parent company of Powerade, Dasani and Smartwater — is pro-FIFA World Cup 2026 hydration breaks.
Upon releasing the company’s Q2 earnings on Tuesday, Coca-Cola execs credited a portion of Powerade’s growth to its FIFA World Cup integration and upped Powerade’s forecasted full-year revenue growth to 8%.
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