Investors looking for a World Cup winner may want to look beyond the soccer field.
In a note published Tuesday, Bank of America said the tournament is likely to drive higher beer and soft-drink consumption across the U.S., creating a temporary but meaningful tailwind for beverage companies.
Among them, The Coca-Cola Company (NYSE:KO) appears best positioned to capitalize on the event.
“The tournament creates a unique stretch of repeated consumption occasions across bars, restaurants and homes,” BofA analyst Peter Galbo wrote in a report examining the impact of previous major sporting events on beverage demand.
Looking Back To The 1994 Playbook
