Roku Stock Called 'Top Pick' After Home Screen Makeover

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10:47 AM ET 06/12/2026

Streaming video platform Roku (ROKU) will benefit materially from the launch of a new home screen, a Wall Street analyst says. Roku stock rose on Friday. Roku's new home screen, launched on May 27, will allow the company to better monetize its platform with advertising, Evercore ISI analyst Robert Coolbrith said in a client note Friday. Coolbrith reiterated his outperform…