It’s a good day to own ROKU, because soon, another media company may own Roku.
On Friday, Bloomberg reported Roku is in talks to sell itself, including a possible media tie-up. As a direct results, shares in ROKU (NASDAQ) closed Friday at $143.66 apiece, up 20.08 percent. It has been years since the stock traded at that level.
Roku has been in discussion with at least one U.S. media company on a possible combination, Bloomberg News wrote. No decisions have been made and the conversations may not lead to a transaction, the story was sure to note.
Roku exists in a strange space in 2026. The company manufactures devices that act as a gateway to streaming, but newer televisions do not need that. In response to that reality, the company pivoted to making Smart TVs — or at least the operating systems within that allow users to access Netflix, Disney+ and the like. Roku has messed around with original programming, though it is not exactly a player in that space. Americans do watch The Roku Channel, however: In March of this year, The Roku Channel represented 3 percent of all TV streaming, per the Nielsen Gauge.
And last August, Roku launched Howdy, a low-cost streaming platform.
