Shares of Roku hit a 52-week high Friday on a report that the streaming platform company is in talks to sell itself.
Roku’s stock closed at $143.66/share Friday, up 20% for the day, pushing its market cap up to about $21.3 billion. That came after Bloomberg reported that Roku has been “in discussions with at least one U.S. media company about a potential combination,” citing anonymous sources. The report did not identify the media company.
A Roku rep did not immediately respond to a request for comment.
Roku, founded in 2002, was one of the earliest players in the streaming-devices space — and it has remained independent since then, battling for market share against tech giants like Amazon, Google, Samsung and Apple.
The company, after years of struggling to achieve profitability, reported its first full-year profit for 2025, with net income of $88.4 million on revenue of $4.74 billion (up 15% year over year). It recently raised its full-year 2026 profit guidance for adjusted EBITDA to $675 million (up from $635 million previously).
