Streaming video platform Roku will benefit materially from the launch of a new home screen, an analyst says. Roku stock rose on Friday.

Streaming video platform Roku will benefit materially from the launch of a new home screen, an analyst says. Roku stock rose on Friday.

Shares of Roku rose 20% on a Bloomberg report the streaming platform company is in talks to sell itself with 'at least one U.S. media company.''

Shares are up 20 percent following Bloomberg report.