OpenAI is reportedly considering slashing its token-based pricing, a move that signals something uncomfortable for the company that kicked off the generative AI gold rush: the boom might be cooling faster than anyone expected.
The Wall Street Journal reported on June 10 that OpenAI is contemplating significant price reductions on its AI services. The cuts would come as a direct response to competitive pressure from Anthropic, which has been making similar pricing moves.
The numbers tell a rough story
ChatGPT’s dominance is eroding at a pace that would make any product team sweat. According to Similarweb data, the platform’s market share has dropped from roughly 75.7% to 61.7% over the past year. That’s a 14-percentage-point decline in a market OpenAI essentially created.
Meanwhile, Google’s Gemini has been the primary beneficiary. The search giant’s AI offering has tripled its traffic by some measurements, eating directly into ChatGPT’s lead.
