With the World Cup back on North American soil, companies have spent years painstakingly planning product and merchandise offerings to capitalize on the the tournament’s global interest. Some of those items are now standard fare — soccer balls, posters, human apparel — but others are more unique. And some of those unique items are already sold out before the tournament even kicks off.Here’s a sampling of what you’ve missed if you’re only just starting your World Cup shopping now.Miller Time MVP Match BallThe Miller Time MVP Match Ball is about 1.5 times bigger than a regulation ball. (Photo courtesy of Miller Lite)Although not an officially licensed World Cup product, Miller Lite announced the creation of an oversized plastic soccer ball made to hold 12 beer cans at once. It looks like a World War I-era explosive device and it quickly spread across social media as fans desperately inquired about where and how to buy one. The answer was through timed drops on the Miller Lite website, priced surprisingly low at just $20 each. Each release of an unspecified number of Matchballs to date has sold out in a matter of seconds, prompting frustration and accusations of resellers using bots to scoop them up before anyone else can. Some have found their way to eBay, where they’ve sold for $400-$500 each.