The World Cup Is Here! And So Is the Merch.

Jerseys

Clothing & accessories

Toys & collectibles

The 2026 World Cup is officially here — the group stage began this week, and the U.S. Men’s National Team will play its first match, against Paraguay, tonight at 9 p.m. ET. If you’re not a New York Knicks fan, it’s the biggest sports event of the summer, and just about any brand or product you can think of has launched some sort of tie-in or released licensed World Cup merchandise in collaboration with FIFA — from McDonald’s (meals with collectible cups) and Dove (limited-edition bodywash) to a slew of toys and collectibles (if your kids are into trading cards or stickers, get them a Panini album immediately) and some truly inspired clothing and accessories, including fun throwbacks to when the U.S. last hosted the World Cup in 1994. Below, the best stuff I’ve found so far.

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