Inside the Brazil vs. Norway World Cup Match: What We Saw on the Ground at One of the Year's Biggest Sporting Events

World Cup 2026

From pre-game drinks at the beer garden to a packed stadium collectively sweating together, here's everything that happened at the game

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It’s no secret that 2026 has been a dream year for sports. Between the Winter Olympics, the Knicks’ historic NBA Finals win, and now the FIFA World Cup, sports fans’ cups runneth over — both literally and figuratively, thanks to Michelob ULTRA, which has served as the official beer sponsor for all three events. It’s the kind of lineup every brand works toward, and the iconic beer company has pulled out all the stops to deliver unique spectacles worthy of each major moment.

Michelob ULTRA