A-LIST TOURNAMENT
From seeing stars at SoFi Stadium to sampling the tournament's official drink sponsor, here's a look at how brands are activating for the tournament
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From Katy Perry’s opening ceremony performance to Lionel Messi’s continued dominance on the pitch, there have been no shortage of starry moments so far for the 2026 edition of the FIFA World Cup. But there have also been plenty of star sightings off the field as well.
Sterling K. Brown, Simu Liu, Chloe Bailey and Nick Lachey are just some of the actors and musicians who have been spotted at this year’s World Cup games, with financial services company, SoFi, hosting the stars in their suite in Los Angeles earlier this month.
