SoFi Isn’t Sweating FIFA’s ‘Clean Stadium’ Policy: ‘Our Branding Extends Beyond a Sign On a Stadium’

The financial institution brought out a number of stars to its suite inside the temporarily-named 'Los Angeles Stadium' during the World Cup

General view inside the stadium during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Inglewood, California.

NurPhoto via Getty Images

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What’s in a name? That’s what soccer fans across North America have been asking as they’ve shown up in droves to attend the 2026 edition of the FIFA World Cup in Canada, Mexico and the United States.