FIFA commercial regulations: FIFA enforces a strict corporate branding and "clean stadium" policy during its global tournaments to protect the exclusive commercial rights of its official corporate partners.
Because of this regulation, any venue with pre-existing corporate naming rights must adopt a neutral, location-based title for the duration of the event.
Rebrand to Los Angeles Stadium: SoFi Stadium's regular name is tied to a multimillion-dollar corporate naming rights agreement with the financial services company Social Finance, Inc.
As a result, the arena is temporarily referred to as " Los Angeles Stadium " across all official brackets, broadcasts and ticket registries.
Temporary status: This renaming is strictly temporary and only impacts the official tournament ecosystem, ticketing, and graphic displays.
