Promotional poster for the "FIFA World Cup Set" by McDonald’s, an official sponsor of the 2026 FIFA World Cup / Courtesy of McDonald’s
As the 2026 FIFA World Cup approaches, Korean retailers are rolling out a wave of merchandise and food promotions. Unlike previous tournaments, Korea's national team matches will largely be played during weekday mornings, prompting companies to focus on snacks, collectibles and interactive events that can be enjoyed regardless of match time.
McDonald's, an official FIFA sponsor, launched a special "FIFA World Cup Set" on Friday, one day before the tournament kicks off. Priced at 8,900 won ($6.50), the meal includes a Big Mac, medium fries and a medium drink, along with a randomly selected limited-edition cup inspired by legendary football players. Customers ordering takeout or delivery will also receive World Cup-themed packaging and beverage cups.
The promotion is aimed at consumers seeking affordable lunch options amid persistently high prices, while also capitalizing on World Cup excitement.
A Korean fan poses as Korea's national team players arrive at their team's hotel in Guadalajara, Mexico, June 5, ahead of the 2026 FIFA World Cup. EPA-Yonhap
