By Todd Spangler
NY Digital Editor
Advertising giant Havas acquired a majority stake in Archrival, a U.S.-based youth-culture and experiential activation agency, aiming to augment the capabilities of its Havas Play branded content and experiential marketing unit.
The company said the Archrival acquisition expands Havas Play’s offering across sports marketing, live experiences, branded partnerships, creator engagement and experiential activation.
Archrival’s clients include Disney, Adidas, Red Bull, Netflix, Snapchat, Spotify, Tinder, Amazon and EA. Founded in 1997, Archrival has established a reputation for campaigns that connect brands with younger audiences through sports, collegiate activations, ambassador networks and immersive experiences. Archrival has offices in Lincoln, Nebraska, and Portland, Oregon.
