Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
By
Lara O'Reilly
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Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.
Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group
Whalar Group’s social and creator agency will continue to be led by co-CEOs Jo Cronk and Emma Harman.
Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and…
Accenture's move to acquire Whalar comes as creator ad infrastructure grows.
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
