Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
By
Lara O'Reilly
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Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.
Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group
Whalar Group’s social and creator agency will continue to be led by co-CEOs Jo Cronk and Emma Harman.
Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and…
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
Proof Advertising saw its revenue plummet six years ago after a big account loss—behind its road to recovery.
Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division
Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group
Accenture Song to acquire Whalar
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
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Warner Music Group acquires Sureel AI to enhance AI music capabilities
Warner Music acquires AI attribution startup Sureel AI | TechCrunch
