The deal is designed to help WMG track exactly where its songs are used in AI training and outputs.
In this photo illustration, the Warner Music Group company logo is seen displayed on a smartphone screen.
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Warner Music Group has acquired Sureel, an AI attribution start-up. Through the acquisition of this company, WMG hopes to better track when their songs and recordings are used in the training of AI models or in AI-generated works.
A press release about the deal notes that Sureel has multiple patents to create “AI DNA” for every generated work from an AI music model. It claims that this can break down the generated work into component parts and attribute how those have been used.
