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Havas Acquires Culture and Sports Marketing Agency Archrival
Havas acquired a majority stake in Archrival, a U.S.-based youth-culture and experiential activation agency, aiming to augment the capabilities of its Havas Play branded content and experiential marketing unit.
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variety.com
Havas Acquires Culture and Sports Marketing Agency Archrival
Havas acquired a majority stake in Archrival, a U.S.-based youth-culture and experiential activation agency, aiming to augment the capabilities of its Havas Play branded content…
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valor.globo.com
Havas adquire controle da Archrival para crescer em marketing de esporte
A aquisição visa ampliar a oferta da divisão Play, da Havas, em marketing esportivo, experiências ao vivo e engajamento de criadores de conteúdo