Wednesday, June 10th, 2026 – 8:00 am
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The world of political advertising is still a little old-school.
First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me.
TV is still the most popular ad channel among politicians, surpassing more contemporary options like social or podcasting, according to Vai Gupta, chief product officer of IQM, a DSP and DMP that works specifically with advertisers in highly regulated markets. (That said, a large portion of the TV ads are CTV; it’s not all retro.)
