TL;DRSalesforce is acquiring m3ter, a London metering platform, to add native consumption billing to Agentforce Revenue Management.
Salesforce has signed a definitive agreement to acquire m3ter, a London-based metering and rating platform built for consumption-based billing. The deal will integrate m3ter’s infrastructure natively into Agentforce Revenue Management, giving Salesforce customers the ability to launch, track, and bill usage-based and outcome-based pricing models without leaving the platform. Financial terms were not disclosed.
The acquisition reflects a structural shift in how software companies charge for their products. Traditional per-seat subscriptions made sense when humans were the primary users, but AI agents that perform work autonomously create a billing problem: if one agent replaces ten employees, selling ten licences no longer works. Salesforce itself has been navigating this tension, moving Agentforce to a consumption model built on Flex Credits where each agent action costs roughly $0.10.
m3ter was founded in 2020 by Griffin Parry and John Griffin, who previously co-founded GameSparks, a cloud services company acquired by Amazon in 2017. The pair spent three years at AWS after the acquisition, where they saw first-hand how Amazon’s usage-based billing infrastructure worked at scale. They left to build m3ter as a standalone metering layer that could sit between a product and its billing system.
