Publicis’ LiveRamp deal tests data neutrality, pressures agency workflows and raises AI training stakes as brands reassess control, contracts and composable stacks. (Freepik) June 05, 2026 05:00 AM EDTPublicis’ pending acquisition of LiveRamp poses immediate questions about transparency and competition. However, it also prompts marketers to reassess their ad tech stacks, scrutinizing current partners and practices, and how ready it all is to inform AI-fueled workflows.Featured Stories