Former Showmax subscribers in Kenya are being offered access to DStv Stream Compact for just KES 550 ($4.25) per month, a steep discount that highlights MultiChoice’s push to retain customers within its ecosystem following the closure of Showmax in April.
The pay-TV company said eligible users will enjoy the discounted rate for 12 months before the subscription returns to its standard price of KES 4,200 ($32.50) per month.
The move comes as MultiChoice works to prevent customer losses following the April 30 shutdown of Showmax and the integration of its content into DStv Stream. The transition marks one of the company’s most significant shifts in recent years as it responds to changing viewing habits and growing competition in Africa’s streaming market.
For many former Showmax users, the offer represents an opportunity to access a broader range of content at a fraction of the normal cost. The DStv Stream Compact package includes live television channels, movies, series and SuperSport programming, expanding beyond the mobile-focused experience previously available through Showmax Premier League.
MultiChoice began the migration process in May by granting eligible customers free access to DStv Stream Compact until the end of the month. Those users are now being moved to the discounted annual package.
