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MultiChoice offers $4 streaming deal to keep Kenyan viewers after Showmax shutdown

MultiChoice is offering former Showmax subscribers in Kenya DStv Stream Compact for just $4

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africa.businessinsider.com

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africa.businessinsider.comStai leggendo1 mesi fa

MultiChoice offers $4 streaming deal to keep Kenyan viewers after Showmax shutdown

MultiChoice consolidates Showmax into DStv Stream, discounting to KES 550 ($4.25/month) for 12 months to mitigate churn. Platform consolidation trend in emerging markets: forced migrations require competitive pricing and upsell to prevent subscriber defection.

originale

techcabal.com1 mesi fa

MultiChoice offers DStv Stream deal to Showmax users in Kenya

MultiChoice offers Showmax subscribers KES 550/month for 12 months on DStv Stream Compact post-shutdown. The discount signals consolidation churn: legacy platforms must subsidize lower-tier users while upselling higher margins, exposing tension in post-merger retention.

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martedì 2 giugno 2026·techcabal.com
MultiChoice offers DStv Stream deal to Showmax users in Kenya
MultiChoice is offering former Showmax subscribers in Kenya access to DStv Stream Compact at a heavily discounted KES 550 ($4.25) monthly rate.
mercoledì 3 giugno 2026·africa.businessinsider.com
MultiChoice offers $4 streaming deal to keep Kenyan viewers after Showmax shutdown
MultiChoice is offering former Showmax subscribers in Kenya DStv Stream Compact for just $4