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MultiChoice offers $4 streaming deal to keep Kenyan viewers after Showmax shutdown

MultiChoice is offering former Showmax subscribers in Kenya DStv Stream Compact for just $4

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africa.businessinsider.com

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africa.businessinsider.comStai leggendo2 g fa

MultiChoice offers $4 streaming deal to keep Kenyan viewers after Showmax shutdown

MultiChoice consolidates Showmax into DStv Stream, discounting to KES 550 ($4.25/month) for 12 months to mitigate churn. Platform consolidation trend in emerging markets: forced migrations require competitive pricing and upsell to prevent subscriber defection.

originale

techcabal.com3 g fa

MultiChoice offers DStv Stream deal to Showmax users in Kenya

MultiChoice offers Showmax subscribers KES 550/month for 12 months on DStv Stream Compact post-shutdown. The discount signals consolidation churn: legacy platforms must subsidize lower-tier users while upselling higher margins, exposing tension in post-merger retention.

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Timeline cronologica

martedì 2 giugno 2026·techcabal.com
MultiChoice offers DStv Stream deal to Showmax users in Kenya
MultiChoice is offering former Showmax subscribers in Kenya access to DStv Stream Compact at a heavily discounted KES 550 ($4.25) monthly rate.
mercoledì 3 giugno 2026·africa.businessinsider.com
MultiChoice offers $4 streaming deal to keep Kenyan viewers after Showmax shutdown
MultiChoice is offering former Showmax subscribers in Kenya DStv Stream Compact for just $4