Over the weekend, Bloomberg’s Mark Gurman reported that Apple Glasses likely won’t launch until late 2027. But the report also mentions Apple’s planned strategy for its glasses, and it has me way more excited for the product.

Apple Glasses will focus on winning over traditional eyewear market, per report

Smart glasses are a nascent industry that’s had some success, but it still largely unproven.

With Apple Glasses, however, it sounds like Apple has its sights set on a much bigger market.

Mark Gurman writes at Bloomberg: