The investment footprint of Greek tourism remained stable during the two-year period 2024-2025, according to research by the Institute of the Greek Tourism Confederation (INSETE).
The total investment activity of the sector for 2025 amounted to €5.03 billion, recording a marginal decrease of 0.6% compared to €5.06 billion in 2024. Of this total capital, the expenditure related to domestic added value, which remains in the Greek economy net of imports, amounted to €2.42 billion in 2025, slightly reduced by 0.9% compared to €2.44 billion the previous year, per the INSETE data.
The main driver of these figures remains the hotel sector, whose investments in the construction of new and the renovation or repair of existing rooms reached €2.79 billion in 2025 compared to €2.81 billion in 2024 (-0.6%). In this capital-intensive sector, investment in terms of domestic value added amounted to €1.67 billion in 2025, recording a 1% decline from €1.69 billion in 2024.
At the same time, investments in other tourism sectors, which include, among others, rental rooms and villas, are estimated to have amounted to €2.24 billion in 2025 and €2.26 billion in 2024 (-0.6%).
Unlike hotels, these sectors show a lower proportion of domestic expenditure, as their capital is directed proportionally more towards machinery and equipment and less toward building infrastructure.
