Meta is rolling out a subscription service called Meta One, offering ad-free access to Instagram, Facebook, and WhatsApp bundled with expanded AI features. The basic tier, Meta One Plus, starts at $7.99 per month, while a premium tier runs $19.99 per month.
The subscription playbook
The Meta One bundles aren’t just about removing ads. The premium tier reportedly includes advanced chatbot capabilities, video generation tools branded as Vibes, and integrations from Manus, the AI agent startup Meta acquired for approximately $2 billion in late 2025.
Meta AI has already surpassed 1 billion monthly active users, which gives the company an enormous built-in audience to convert into paying subscribers.
Meta’s non-advertising revenue tells a sobering story. The company reported just $1.29 billion in non-ad revenue against more than $55 billion in total Q1 2024 sales.
