Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users.
For a few dollars per month, consumers subscribing to Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), or WhatsApp Plus ($2.99/mo) will gain access to extra features, like profile customization, super reactions, and story insights, among other things.
In an announcement, Meta’s head of product Naomi Gleit noted that “more fun features” will be added in the future.
Meanwhile, Meta will begin testing other offerings, including professional plans for creators and businesses, and AI-focused plans for all users. These new tests will be branded as “Meta One,” which will serve as the company’s home for its subscription offerings going forward.
ILLUSTRATION – 16 May 2024, Mecklenburg-Western Pomerania, Schwerin: ILLUSTRATION – The Instagram, Facebook and WhatsApp apps can be seen on the display of a smartphone. The internet programs belong to Meta, the umbrella brand of the Facebook Group. The European Commission opens proceedings against the Facebook and Instagram parent company Meta on suspicion of violations of the protection of minors. Photo: Jens Büttner/dpa (Photo by Jens Büttner/picture alliance via Getty Images)Image Credits:picture alliance / Contributor (opens in a new window) / Getty Images
